The marketing vocabulary in english it is a phenomenon that reflects the transculturation of the business world; For this reason, it is subject to review. Here we tell you everything you need to know about the most important terms in this industry in English.

English: the first choice as a second language to work

For any professional, command of the English language means an increase in their growth possibilities. Not only because it opens the doors to the labor market international, but because every day there are more companies that join world trade and require their staff to be bilingual.

We are witnessing the effects of corporate globalization. International trade increasingly generates exchanges of knowledge and multicultural interactions in all types of operations. In this way, it has a positive impact on the level in the spaces of co-working.

English marketing vocabulary

In areas such as digital marketing, English prevails when it comes to naming their strategies, techniques, actions and professions. It even reaches the point that many Anglo-Saxon words are used naturally, both in content and in conversations and formations.

For this reason, we have created a glossary with the 10 terms of the marketing vocabulary in english used, their meanings and the occasions in which they are used. We hope it will be of great use to you.

Advertising either ads: advertising for the marketing vocabulary in english

Marketing advertising consists of the dissemination of advertisements in digital media designed based on analytical data. In addition, they are focused on their optimization, according to user behavior (Aiolfi, et. Al., 2021).

branding: brand building or development

The branding comes from the union ofbrand”, which means “brand”, and “building”, which translates as “construction”. The term branding it is used in marketing for the creation, management, dissemination, positioning and operation of a brand (Maza et. Al., 2020).  

customer: client

In marketing we find this term, almost always, associated with others:  customer journey (customer journey or journey); customer loyalty (customer loyalty); customer service (customer service); Y, customer care (Customer Support).

Ecommerce: electronic commerce, another word of the marketing vocabulary in english

The electronic commerce it is a business model that is developed entirely through electronic means; the most used are websites (virtual stores); social networks and applications.

Engagement: commitment (of the user with the brand)

The engagement it is a measure product of the interactions of the audiences (“I like”, “I do not like” and comments) with the social networks of the brand they follow (Ballesteros, 2019). It serves to measure the impact of content on the target audience.

funnel: funnel (conversion)

The sales or conversion funnel is a system for attracting customers or subscribers. This is based on the customer's journey or route in the purchase process. It starts with your interest and ends with a transaction.

Insight: deep customer motivation

The translation of "insight” is vision, perspective or intuition. It is used in marketing to describe the deep beliefs or feelings of a consumer. Also, their motivations to have a certain behavior towards a product (Tran, 2018).

keyword: keyword

It is a compound term key (meaning “key”) and “word” (which translates as “word”). It refers to the words that a user uses to perform searches. For this reason, when creating content, they focus on one keyword determined (Google, nd).

Social media: social networks and platforms

It comprises the set of digital social interaction media and platforms where content, opinions, digital products, etc. are created and shared (Google, sf). It is a more common term in marketing vocabulary in english

target: target audience, the last of the marketing vocabulary in english

In marketing the target It consists of the group of consumers or potential clients to whom a product or service should be directed. It is classified by means of segmentation and needs. The marketing vocabulary in english it is a unique case of mixed language uses in a profession. Additionally, it is an example of the potential of the language and a reflection of the adaptability of the human being in favor of communication effective. So if you plan to use the english for work, we recommend that you make use of these terms that we have just taught you.

Bibliographic references

  • Simone, et. al. (2021). Data-driven digital advertising: benefits and risks of online behavioral advertising. International magazine of retail and distribution management.
  • Maza, et. Al (2020). Importance of branding to consolidate the positioning of a corporate brand. Eloy Alfaro Lay University of Manabi, Ecuador.
  • Ballesteros, C. (2020). The digital representation of engagement: towards a perception of commitment through symbolic actions.
  • Beltran, Al. (2019). Analysis of the generation of insights in consumer behavior and loyalty and its impact on the development of marketing strategies.
  • GOOGLE activate. (nd). Marketing Glossary.

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