If you are a designer or publicist, you are surely looking to perfect your English for designers and publicists in order to better communicate with your clients and colleagues.

In this article, we present you the 20 most requested words in:

  • english for designers and advertisers:
  • English for sellers
  • English for logistics

Most used words in english for designers

  1. branding: refers to the process of creating a brand and the image associated with it (the most used in english for designers)

  1. Copywriting: Persuasive writing used to promote products or services.

  1. Layout: the design and arrangement of elements on a printed or digital page.

  1. typeface: the style and layout of the letters and numbers used in a design.

  1. graphic design: the visual creation process used to communicate a message.

  1. Target audience: the group of people to whom an advertising or marketing message is directed.

  1. call to action: the request or instruction given to the reader or viewer of an advertisement to perform a specific action.

  1. Marketing: the strategy and tactics used to promote a product or service.

  1. SEO: Acronym for Search Engine Optimization, or the practice of optimizing a website to improve its ranking in search results.

Other important terms

  1. banner ad: an online banner advertisement displayed on websites and mobile applications.

  1. Packaging: the design and presentation of the packaging of a product.

  1. print media: print advertising such as newspapers, magazines and brochures.

  1. Responsive design: the design of websites and mobile applications that adapt to different screen sizes.

  1. slogan: a memorable and easy-to-remember phrase used in advertising.

  1. Social media: Social media platforms such as Facebook, Instagram, and Twitter.

  1. viral marketing: the promotion of a product or service through the propagation of messages and content online.

  1. Brand identity: the set of elements that define the image of a brand, including its logo, colors and typography.

  1. Call-to-action button: the button used to encourage users to take a specific action on a website or mobile application.

  1. Landing page– The specific landing page that users are directed to after clicking an ad or link.

  • user experience: User experience, or the perceived quality of a user's interaction with a website or mobile application.

importance to know english for designers and publicists

For designers and publishers looking to improve their english education vocabulary, or complement the knowledge of this typical sales and logistics terminology, the 20 words presented in this article are the gateway to understanding and communicating effectively with clients and colleagues. By mastering them you can improve your ability to get your message across and create an effective image for your brand or product..


  • Lupton, Ellen “Thinking with Type” – on type design and typography.
  • Mckenzie Peter W, "Art Direction and Production Design"
  • Shaw, Mark "Copywriting: Successful Writing for Design, Advertising, and Marketing"

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