Imagine that you are given the opportunity to present an important business to potential investors, but you have only a few seconds to do it. To ensure success you can employ various resources, such as elevator pitch; In this article we explain how to put together an effective pitch in English.

Surely you are wondering if it is really possible to disclose the necessary details of your proposal or undertaking in just seconds. The truth is that you can achieve it by using an elevator pitch correctly.

Digital transformation makes it ever easier to expand your business into new international markets. However, proficiency in English becomes necessary for any company that wishes to grow.

For this reason, it is essential that as a businessman or entrepreneur, you decide to take English lessons that allow you to approach new investors, partners, and foreign suppliers. Being able to put together an elevator pitch in English will open many doors for you.

What is an elevator pitch?

The term elevator pitch refers to a type of speech that is used by professionals and entrepreneurs in order to present a business idea to potential clients or investors.

This expression comes from English, and refers to an elevator speech where a presentation or launch of a project or undertaking is made in less than a minute in front of potential clients or investors.

Why is it known as an “elevator pitch”?

It is known by this name since it refers to the time it takes for an elevator to complete its journey; It is the same time that the person must spend to convince their target audience about their business idea or project.

What does this mean? That you must be able to present your project and capture the attention of the interlocutor in the time it would take to travel in an elevator.

It is important to understand that today we are faced with an immense load of information coming from different channels on a daily basis. For this reason, it is necessary to be able to present your project concisely and attractively.

Campaigns with a high elevator pitch

Time is gold for entrepreneurs and investors and their ability to concentrate is very short; For this reason, it is important that you learn how to put together a high-impact pitch that reaches the right people at the right time.

To develop a campaign with a high elevator pitch, you only need to design a short speech with simple phrases, direct verbs that invite immediate action and, above all, a lot of confidence.  

The Elevator Pitch in Business English

Who is an elevator pitch aimed at?

As we mentioned before, the elevator pitch will help you publicize a project or enterprise. However, it can also help you apply for a new job, or even defend a project that has already been presented.

It could be said that an elevator pitch is equivalent to an express business card that will allow you to reach a specific interlocutor. Depending on the situation, you can contact:

  • partners,

  • investors,

  • potential customers,

  • jury of a competition

In each case, always remember that the key to success is in advance preparation. For this reason, it is important that you learn how to put together a pitch that avoids the risk of improvising, but rather defines the essential information that you will need to include.

Why should you do your Elevator Pitch in English?

Let's consider the elevator pitch as the key that will open the door to future interviews in which you will be able to give a more detailed presentation of your proposal. Being able to do it in English gives you a number of important additional benefits.

Before delving into how to put together a pitch in English, it is important to know the advantages that this strategy can offer you:

It is a sign of your professionalism.

For your foreign partners, investors or potential clients to see that you know how to put together an elevator pitch, and even more so to do it in English, it is a clear sign of their commitment to the project.

Additionally, it will allow you to let them know that the language barrier will not be an impediment to establishing business relationships.

Capturing the attention of an audience

By being a concise, direct and clear content you will be able to arouse the attention of your audience and keep them actively listening throughout your presentation.

Learn to make your Elevator Pitch

Open the doors to future meetings 

If you take the time to research well and learn how to put together an elevator pitch for potential foreign clients or investors, you will be increasing the chances of a second meeting to give more details about your project.

Makes it easy to stand out from the competition

Remember that you may not be the only one who wants to do business with your interlocutor. Present a well-structured elevator pitch in English will make an important difference in relation to the rest of the people with which you are competing.

Steps to put together your elevator pitch in English

It is important to be clear that the elevator pitch is not a sales pitch in itself, so its form cannot be completely commercial.

To be successful, it is necessary to put together a pitch where you can previously define what information you have will be valuable to include and what not.

If you're still not sure how to put together an elevator pitch, don't worry, we'll share some of the important elements that your pitch must contain to be successful.

Identify your target

First of all, you need to be clear about what you want to achieve with your elevator pitch:

  • Get new investors.
  • Establish business alliances.
  • Get a new job.
  • Get approval or funding for a project.

Define the information you want to transmit

Once you've identified your goal, it's time to define exactly what your proposal offers, and what skills you have to achieve it. Then it's time to define how you'll engage your audience.

Talk about the benefits and advantages that the alliance will bring and what motivated you to present this offer to your interlocutor. Finally, close by explaining what you want to achieve and how the person listening can help you achieve your goal.

Practice your Elevator Pitch

Practice until you achieve perfection

You already know how to put together a pitch, and you've followed the steps to prepare an outline. Now will be the time to put it into practice in order to make it smooth, captivating and compelling.

If you are taking an English course with English2Go, do not miss the opportunity to practice in class with your teacher. This way you will be able to get some useful expressions in addition to practicing your pronunciation. to achieve proper flow.

all of our English lessons They are taught by native teachers who can give you guides on how to put together an elevator pitch in English in an attractive, interesting way that captivates your audience.

Resources to learn How to put together a pitch?

Learning to put together a pitch should not be an activity that you have to do alone. You can always count on some resources that can help you design a high-impact elevator pitch in English. We will see some of them below.

Online courses.

If you are a person with a busy schedule, online English courses are a good way to put together your pitch from anywhere and with the ease of choosing the time that suits you best. 

Likewise, in the personalized online courses, like the ones we have at your disposal at English2Go, we design a study plan according to your needs or requirements to achieve short or medium goals, whether in your professional or personal area.

Personalized classes.

On the other hand, if you are a person who feels better interacting with a teacher who knows your requirements, English2Go's personalized classes are for you. 

In these classes, the teacher will focus directly on what you need to learn how to put together a pitch in English, from grammar to pronunciation. This will help you position yourself as a benchmark within your business area.

Classes for your team

If you need to prepare your work team in the use of the English language and in the development of resources such as the elevator pitch, English2Go's business courses can help you.

Each study plan is designed according to the requirements in the management of English that the company wishes to achieve. For this we have native teachers specialized in technical and business English.

In addition, your work team and you can study at the time that best suits you, without affecting your work obligations.

Conclusions

In this article we wanted to share some guides and tips on how to successfully put together an elevator pitch in English. Now that you know the steps and importance of this strategy, it's time to get down to business.

Contact us today to learn more about our English courses and how we can help you through practice to confidently master these types of situations.

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English Courses for Companies

Personalized, with native teachers specialized in technical vocabulary.

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