The use of English as a global language is an opportunity to reach Foreign markets, promote business and facilitate exchanges. In fact, this language is considered an important requirement if you want to expand your company and take it to other latitudes.
Its simple grammatical and phonetic structure contributes to integration in different fields, such as technology and business, making the content generated accessible to millions of native and non-native English speakers.
For this reason, there is practically no professional sector in which knowledge of this language is not valued. Even more and more work and academic fields have incorporated the teaching of English into their institutional practices.
Barriers to entry to foreign markets
Regardless of the industry your company belongs to, reaching foreign markets represents a real challenge. It is not an impossible task, but to achieve it successfully it is necessary to establish a roadmap.
There are legal, fiscal and logistical requirements that growth in foreign markets entails; Beyond this, there are two key elements to consider. Especially in today's globalized world market.
English represents a key opportunity to boost your company and facilitate exchanges, since it is a global language.
1. The English language
First, there is the language barrier. It is essential to have a staff trained in English to reach foreign markets. Even if your target is not an Anglo-Saxon country, English is still the language of business.
The lack of bilingual staff limits negotiation skills. Establishing new business relationships with clients, investors, partners or suppliers without professional experts in the language will be an uphill task.
On the other hand, a large number of technical manuals, specialized conferences and training workshops are in English. This means that if you need it, you must go to a translator, which implies a greater investment.
2. Digital transformation
Digital transformation is another necessary element in your organization, if you want to expand into foreign markets. Why? The answer is that it is a revolution that is here to stay and has become essential for all types of business.
Digital transformation is a key element for any organization looking to grow and reach foreign markets.
This transformation involves the automation of a large number of processes within the organization. In this way resources are optimised, tasks are facilitated and human error is reduced.
Companies that maintain their processes manually struggle to adapt to today's market; on the other hand, those that have been digitally transformed manage their procedures with greater ease.
3. Little preparation in internationalization
Finally, one of the most critical barriers that can stop you from entering foreign markets is lack of preparation. Making the decision to go international is just the first of many steps.
It is necessary to investigate in depth the legal context; you must also really know the market. It even becomes essential to know about the social and cultural context of the countries you want to reach.
The decision to internationalize your company must go hand in hand with a process of research, planning and implementation. Within these stages, the two factors mentioned above must be taken into account.
Opportunities to learn English in foreign markets
The growing internationalization of experiences through different exchange models between countries offers an excellent opportunity.
It allows students to incorporate into their knowledge the experience acquired in contact with foreign cultural contexts.
Secondly, It is the first language in the world to have exams and evaluation systems on linguistic ability. All English-speaking countries offer certifications of this nature; general english or business English.
In business terms, the possibility of accessing business opportunities in foreign markets is also strongly supported by the widespread use of English.
Mastering English opens the door to new business opportunities in foreign markets.
The terms related to foreign trade, including internationally standardized administrative procedures and the necessary documentation, are presented in English.
Business practices make it necessary for bilingual workers to be integrated in the support and customer contact areas. These, in addition to operating as an additional service, they help position the brand as a global player.
How to prepare your team to reach foreign markets?
Every organization must consider that mastery of English constitutes a strategic advantage when training and developing their work teams.
From the point of view of human capital, professionals with a technical orientation also require this knowledge to access information on available technology.
This need is due to the fact that research and materials conducted according to international standards are largely in English. For this reason, it is important to note that different types of certifications are also offered for the use of professional English in specialized fields.
For all this, English is considered a strategic advantage that can be developed to achieve different objectives.
In addition to language training, digital training is also necessary to reach foreign markets. Automating processes and having expert personnel in new technologies brings you closer to the internationalization of your business.
Tips to internationalize your company
Globalization has forced companies to take on new challenges such as digital transformation and english training for abroad; nowadays it is much easier to expand an organization internationally.
However, achieving this requires significant preparation. In addition to these challenges mentioned, you must take some key steps that will take you in the right direction.
Some strategies that will help you in the internationalization of your company are the following:
Creation of an export department for your products or services.
Implementation of an internal analysis of the current situation of the company.
Innovate whenever possible.
Study and choose the markets wisely.
Investigate marketing channels.
Create a promotion plan.
conclusion
When a company is successful, growth is the natural next step and internationalization is a clear and highly beneficial objective. Nevertheless, it is key that you and your organization prepare for this challenge.
Mastering English abroad is just one of the many steps. However, it is one of such vital importance that it cannot be neglected. Starting to train and train your staff is getting closer to your goal.
In English2Go We understand the challenge that learning a new language represents for a professional. For this reason, we offer personalized courses that adapt to your needs, interests and objectives. Take the first step today!
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